{"id":51,"date":"2026-10-31T13:19:26","date_gmt":"2026-10-31T13:19:26","guid":{"rendered":"https:\/\/lm.infoprodz.com\/?page_id=51"},"modified":"2026-10-31T13:19:47","modified_gmt":"2026-10-31T13:19:47","slug":"blog","status":"publish","type":"page","link":"https:\/\/lm.infoprodz.com\/fr-ca\/blog-marketing\/","title":{"rendered":"Guides marketing"},"content":{"rendered":"\n<div class=\"wp-block-group asa-agency is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover lb-photo-band lb-section lb-page-hero\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-9c6518340ee5fc5c753043c0.webp\" data-object-fit=\"cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">Marketing pour les petites entreprises<\/p>\n\n\n<h1 class=\"wp-block-heading\">Des conseils que vous pouvez mettre au travail.<\/h1>\n\n\n<p class=\"lb-breadcrumb wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/\">Maison<\/a> <span aria-hidden=\"true\">\/<\/span> Marketing pour les petites entreprises<\/p>\n\n\n<p class=\"lb-lead wp-block-paragraph\">Guides pratiques pour la planification de votre prochain site Web, contenu ou d\u00e9cision de campagne.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<section class=\"wp-block-group lb-section lb-blog-index is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group lb-topic-links is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/globe\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M128,24A104,104,0,1,0,232,128,104.11,104.11,0,0,0,128,24Zm88,104a87.62,87.62,0,0,1-6.4,32.94l-44.7-27.49a15.92,15.92,0,0,0-6.24-2.23l-22.82-3.08a16.11,16.11,0,0,0-16,7.86h-8.72l-3.8-7.86a15.91,15.91,0,0,0-11-8.67l-8-1.73L96.14,104h16.71a16.06,16.06,0,0,0,7.73-2l12.25-6.76a16.62,16.62,0,0,0,3-2.14l26.91-24.34A15.93,15.93,0,0,0,166,49.1l-.36-.65A88.11,88.11,0,0,1,216,128ZM143.31,41.34,152,56.9,125.09,81.24,112.85,88H96.14a16,16,0,0,0-13.88,8l-8.73,15.23L63.38,84.19,74.32,58.32a87.87,87.87,0,0,1,69-17ZM40,128a87.53,87.53,0,0,1,8.54-37.8l11.34,30.27a16,16,0,0,0,11.62,10l21.43,4.61L96.74,143a16.09,16.09,0,0,0,14.4,9h1.48l-7.23,16.23a16,16,0,0,0,2.86,17.37l.14.14L128,205.94l-1.94,10A88.11,88.11,0,0,1,40,128Zm102.58,86.78,1.13-5.81a16.09,16.09,0,0,0-4-13.9,1.85,1.85,0,0,1-.14-.14L120,174.74,133.7,144l22.82,3.08,45.72,28.12A88.18,88.18,0,0,1,142.58,214.78Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/websites-enquiries\/\">Sites internet<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/map-pin\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M128,64a40,40,0,1,0,40,40A40,40,0,0,0,128,64Zm0,64a24,24,0,1,1,24-24A24,24,0,0,1,128,128Zm0-112a88.1,88.1,0,0,0-88,88c0,31.4,14.51,64.68,42,96.25a254.19,254.19,0,0,0,41.45,38.3,8,8,0,0,0,9.18,0A254.19,254.19,0,0,0,174,200.25c27.45-31.57,42-64.85,42-96.25A88.1,88.1,0,0,0,128,16Zm0,206c-16.53-13-72-60.75-72-118a72,72,0,0,1,144,0C200,161.23,144.53,209,128,222Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/local-visibility\/\">Visibilit\u00e9 locale<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/chat\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M140,128a12,12,0,1,1-12-12A12,12,0,0,1,140,128ZM84,116a12,12,0,1,0,12,12A12,12,0,0,0,84,116Zm88,0a12,12,0,1,0,12,12A12,12,0,0,0,172,116Zm60,12A104,104,0,0,1,79.12,219.82L45.07,231.17a16,16,0,0,1-20.24-20.24l11.35-34.05A104,104,0,1,1,232,128Zm-16,0A88,88,0,1,0,51.81,172.06a8,8,0,0,1,.66,6.54L40,216,77.4,203.53a7.85,7.85,0,0,1,2.53-.42,8,8,0,0,1,4,1.08A88,88,0,0,0,216,128Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/social-content\/\">Contenu social<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/email\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M224,48H32a8,8,0,0,0-8,8V192a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V56A8,8,0,0,0,224,48ZM203.43,64,128,133.15,52.57,64ZM216,192H40V74.19l82.59,75.71a8,8,0,0,0,10.82,0L216,74.19V192Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/email-follow-up\/\">Email marketing<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/storefront\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M232,96a7.89,7.89,0,0,0-.3-2.2L217.35,43.6A16.07,16.07,0,0,0,202,32H54A16.07,16.07,0,0,0,38.65,43.6L24.31,93.8A7.89,7.89,0,0,0,24,96h0v16a40,40,0,0,0,16,32v72a8,8,0,0,0,8,8H208a8,8,0,0,0,8-8V144a40,40,0,0,0,16-32V96ZM54,48H202l11.42,40H42.61Zm50,56h48v8a24,24,0,0,1-48,0Zm-16,0v8a24,24,0,0,1-35.12,21.26,7.88,7.88,0,0,0-1.82-1.06A24,24,0,0,1,40,112v-8ZM200,208H56V151.2a40.57,40.57,0,0,0,8,.8,40,40,0,0,0,32-16,40,40,0,0,0,64,0,40,40,0,0,0,32,16,40.57,40.57,0,0,0,8-.8Zm4.93-75.8a8.08,8.08,0,0,0-1.8,1.05A24,24,0,0,1,168,112v-8h48v8A24,24,0,0,1,204.93,132.2Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/advertising-offers\/\">Publicit\u00e9<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/file-text\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M213.66,82.34l-56-56A8,8,0,0,0,152,24H56A16,16,0,0,0,40,40V216a16,16,0,0,0,16,16H200a16,16,0,0,0,16-16V88A8,8,0,0,0,213.66,82.34ZM160,51.31,188.69,80H160ZM200,216H56V40h88V88a8,8,0,0,0,8,8h48V216Zm-32-80a8,8,0,0,1-8,8H96a8,8,0,0,1,0-16h64A8,8,0,0,1,168,136Zm0,32a8,8,0,0,1-8,8H96a8,8,0,0,1,0-16h64A8,8,0,0,1,168,168Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/marketing-planning\/\">Planification<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-topic-item is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:28px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/map\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M228.92,49.69a8,8,0,0,0-6.86-1.45L160.93,63.52,99.58,32.84a8,8,0,0,0-5.52-.6l-64,16A8,8,0,0,0,24,56V200a8,8,0,0,0,9.94,7.76l61.13-15.28,61.35,30.68A8.15,8.15,0,0,0,160,224a8,8,0,0,0,1.94-.24l64-16A8,8,0,0,0,232,200V56A8,8,0,0,0,228.92,49.69ZM104,52.94l48,24V203.06l-48-24ZM40,62.25l48-12v127.5l-48,12Zm176,131.5-48,12V78.25l48-12Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/category\/local-campaigns-print\/\">Campagnes locales<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<ul class=\"asa-article-library asa-article-cards\"><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/test-a-printed-qr-code-before-ordering-a-batch\/\" aria-label=\"Tester un code QR imprim\u00e9 avant de commander un lot\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/test-a-printed-qr-code-before-ordering-a-batch\/\">Tester un code QR imprim\u00e9 avant de commander un lot<\/a><\/h3><p class=\"asa-card-excerpt\">Testez l'illustration finale QR \u00e0 sa taille r\u00e9elle imprim\u00e9e, v\u00e9rifiez la destination d\u00e9cod\u00e9e et fournissez un itin\u00e9raire de secours utile.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/test-a-printed-qr-code-before-ordering-a-batch\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-seasonal-campaign-backward-from-the-date\/\" aria-label=\"Planifier une campagne saisonni\u00e8re \u00e0 l'envers \u00e0 partir de la date\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-59e070f8954b8f6aacc1e277.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-seasonal-campaign-backward-from-the-date\/\">Planifier une campagne saisonni\u00e8re \u00e0 l'envers \u00e0 partir de la date<\/a><\/h3><p class=\"asa-card-excerpt\">Cr\u00e9ez un calendrier de pr\u00e9paration dat\u00e9 qui comprend l'approbation de l'offre, les documents imprim\u00e9s, les stages, la livraison et le nettoyage de fin de campagne.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-seasonal-campaign-backward-from-the-date\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-coupon-terms-that-match-the-offer\/\" aria-label=\"R\u00e9diger les termes de coupon qui correspondent \u00e0 l'offre\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-coupon-terms-that-match-the-offer\/\">R\u00e9diger les termes de coupon qui correspondent \u00e0 l'offre<\/a><\/h3><p class=\"asa-card-excerpt\">D\u00e9crivez l'offre et le processus de rachat r\u00e9els d'un coupon assez clairement pour que les clients et le personnel puissent l'utiliser de mani\u00e8re coh\u00e9rente.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-coupon-terms-that-match-the-offer\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/create-a-flyer-people-can-read-at-a-glance\/\" aria-label=\"Cr\u00e9er un flyer que les gens peuvent lire en un coup d'\u0153il\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/create-a-flyer-people-can-read-at-a-glance\/\">Cr\u00e9er un flyer que les gens peuvent lire en un coup d'\u0153il<\/a><\/h3><p class=\"asa-card-excerpt\">Organisez un d\u00e9pliant autour d'une offre reconnaissable, une hi\u00e9rarchie d'informations lisible et une fa\u00e7on claire de r\u00e9pondre.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/create-a-flyer-people-can-read-at-a-glance\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-local-promotion-around-a-real-business-goal\/\" aria-label=\"Planifier une promotion locale autour d'un v\u00e9ritable objectif commercial\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-c2b32af46ec0e5285b040d34.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-local-promotion-around-a-real-business-goal\/\">Planifier une promotion locale autour d'un v\u00e9ritable objectif commercial<\/a><\/h3><p class=\"asa-card-excerpt\">Connecter une promotion locale \u00e0 une action client sp\u00e9cifique, une capacit\u00e9 d'ex\u00e9cution r\u00e9aliste et des co\u00fbts que l'entreprise comprend.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-a-local-promotion-around-a-real-business-goal\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/prepare-for-your-first-agency-conversation\/\" aria-label=\"Pr\u00e9parez-vous \u00e0 votre premi\u00e8re conversation d'agence\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/prepare-for-your-first-agency-conversation\/\">Pr\u00e9parez-vous \u00e0 votre premi\u00e8re conversation d'agence<\/a><\/h3><p class=\"asa-card-excerpt\">Pr\u00e9parez un dossier de d\u00e9couverte concis afin qu'une conversation d'agence puisse se concentrer sur votre probl\u00e8me r\u00e9el, les contraintes et la prochaine d\u00e9cision.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/prepare-for-your-first-agency-conversation\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/set-marketing-goals-you-can-actually-review\/\" aria-label=\"D\u00e9finir des objectifs marketing que vous pouvez r\u00e9ellement revoir\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-b4bf81d0cf33d91e050f9706.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/set-marketing-goals-you-can-actually-review\/\">D\u00e9finir des objectifs marketing que vous pouvez r\u00e9ellement revoir<\/a><\/h3><p class=\"asa-card-excerpt\">D\u00e9finissez un objectif marketing avec une mesure claire, un point de d\u00e9part, un propri\u00e9taire et une date de r\u00e9vision, tout en gardant l'incertitude visible.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/set-marketing-goals-you-can-actually-review\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/decide-what-to-keep-in-house-and-what-to-delegate\/\" aria-label=\"D\u00e9cidez quoi conserver en interne et quoi d\u00e9l\u00e9guer\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/decide-what-to-keep-in-house-and-what-to-delegate\/\">D\u00e9cidez quoi conserver en interne et quoi d\u00e9l\u00e9guer<\/a><\/h3><p class=\"asa-card-excerpt\">La production de cartographie, les d\u00e9cisions commerciales et les approbations afin que le travail de marketing d\u00e9l\u00e9gu\u00e9 ait une port\u00e9e claire et un transfert utile.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/decide-what-to-keep-in-house-and-what-to-delegate\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-marketing-around-your-team-capacity\/\" aria-label=\"Planifier le marketing autour de la capacit\u00e9 de votre \u00e9quipe\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-marketing-around-your-team-capacity\/\">Planifier le marketing autour de la capacit\u00e9 de votre \u00e9quipe<\/a><\/h3><p class=\"asa-card-excerpt\">Planifiez les travaux de marketing autour du temps disponible pour la production, l'approbation, les r\u00e9ponses et la maintenance continue.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/plan-marketing-around-your-team-capacity\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-a-one-page-marketing-brief\/\" aria-label=\"R\u00e9digez un briefing marketing d'une page\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-a-one-page-marketing-brief\/\">R\u00e9digez un briefing marketing d'une page<\/a><\/h3><p class=\"asa-card-excerpt\">Cr\u00e9ez un brief d'une page qui relie le besoin, le client, l'offre, les contraintes et les responsabilit\u00e9s de l'entreprise avant le d\u00e9but des travaux.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/write-a-one-page-marketing-brief\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/choisissez-votre-prochaine-priorite-marketing\/\" aria-label=\"Choisissez votre prochaine priorit\u00e9 marketing\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-ef634fb95ff7e0217cf494ab.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/choisissez-votre-prochaine-priorite-marketing\/\">Choisissez votre prochaine priorit\u00e9 marketing<\/a><\/h3><p class=\"asa-card-excerpt\">Choisissez une priorit\u00e9 marketing en identifiant le probl\u00e8me le plus important pour les clients que vous pouvez r\u00e9soudre de mani\u00e8re r\u00e9aliste.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/choisissez-votre-prochaine-priorite-marketing\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><li class=\"asa-article-card\"><a class=\"asa-card-image\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/compare-campaign-scenarios-without-inventing-forecasts\/\" aria-label=\"Comparez les sc\u00e9narios de campagne sans inventer de pr\u00e9visions\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005-1024x576.webp 1024w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005-300x169.webp 300w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005-768x432.webp 768w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005-600x338.webp 600w, https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/10\/asa-1621a391716c76543f48a005.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><p class=\"asa-card-meta\">Guide \u00b7 4 min de lecture<\/p><h3><a href=\"https:\/\/lm.infoprodz.com\/fr-ca\/compare-campaign-scenarios-without-inventing-forecasts\/\">Comparez les sc\u00e9narios de campagne sans inventer de pr\u00e9visions<\/a><\/h3><p class=\"asa-card-excerpt\">Cr\u00e9ez un petit tableau de sensibilit\u00e9 qui montre comment la modification d'une hypoth\u00e8se affecte la contribution sans pr\u00e9senter de pr\u00e9vision des ventes.<\/p><a class=\"asa-card-more\" href=\"https:\/\/lm.infoprodz.com\/fr-ca\/compare-campaign-scenarios-without-inventing-forecasts\/\">Lire le guide <svg class=\"asa-arrow-icon\" viewbox=\"0 0 20 20\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10h12m-5-5 5 5-5 5\"><\/path><\/svg><\/a><\/li><\/ul><nav class=\"asa-article-pagination\" aria-label=\"pages 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