{"id":46,"date":"2026-11-01T17:06:24","date_gmt":"2026-11-01T17:06:24","guid":{"rendered":"https:\/\/lm.infoprodz.com\/?page_id=46"},"modified":"2026-11-01T17:06:40","modified_gmt":"2026-11-01T17:06:40","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/lm.infoprodz.com\/fr\/marketing-par-e-mail\/","title":{"rendered":"Marketing par e-mail"},"content":{"rendered":"\n<div class=\"wp-block-group asa-agency is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover lb-photo-band lb-section lb-page-hero\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/11\/asa-9c6518340ee5fc5c753043c0.webp\" data-object-fit=\"cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">MARKETING PAR EMAIL<\/p>\n\n\n<h1 class=\"wp-block-heading\">Maintenez une conversation utile apr\u00e8s la premi\u00e8re visite.<\/h1>\n\n\n<p class=\"lb-breadcrumb wp-block-paragraph\"><a href=\"https:\/\/lm.infoprodz.com\/fr\/home\/\">Accueil<\/a> <span aria-hidden=\"true\">\/<\/span> Marketing par e-mail<\/p>\n\n\n<p class=\"lb-lead wp-block-paragraph\">Planifiez des messages de bienvenue, des mises \u00e0 jour de service et des campagnes autour des clients qui ont choisi d'entendre parler de vous.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<section class=\"wp-block-group lb-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group lb-split is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Est-ce le bon choix ?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Vous avez une liste existante bas\u00e9e sur les autorisations mais aucun plan coh\u00e9rent pour accueillir les abonn\u00e9s ou partager des mises \u00e0 jour pertinentes.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Ce que le travail peut inclure<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Un plan de message pour le public et l'objectif dans le champ d'application<\/li>\n\n\n<li>Texte et mises en page pour les e-mails convenus<\/li>\n\n\n<li>Une liste de contr\u00f4le d'approbation et d'envoi de test<\/li>\n\n\n<li>Un plan de mesure pour la campagne ou la s\u00e9quence<\/li>\n\n<\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-tint lb-side-panel is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ce qu'il faut apporter \u00e0 la conversation<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Votre plateforme de messagerie existante et les sources de liste<\/li>\n\n\n<li>Les autorisations et pr\u00e9f\u00e9rences associ\u00e9es \u00e0 vos contacts<\/li>\n\n\n<li>L'offre, le timing et la destination de chaque campagne<\/li>\n\n\n<li>La personne responsable de l'approbation et de l'envoi des messages<\/li>\n\n<\/ul>\n\n\n<p class=\"lb-scope-note wp-block-paragraph\">Les frais de la plateforme de messagerie et la migration de liste sont trait\u00e9s s\u00e9par\u00e9ment. Les listes achet\u00e9es ne remplacent pas l'autorisation. La livraison d\u00e9pend de la configuration de l'exp\u00e9diteur et des syst\u00e8mes des destinataires ; le placement dans la bo\u00eete de r\u00e9ception n'est pas garanti.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<div class=\"wp-block-cover lb-photo-band lb-section\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/11\/asa-f6c7c8ec712396da6fcc0104.webp\" data-object-fit=\"cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">COMMENT NOUS L'ABORDONS<\/p>\n\n\n<h2 class=\"wp-block-heading\">D'un brief utile \u00e0 un travail convenu.<\/h2>\n\n\n<div class=\"wp-block-group lb-steps is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group lb-step is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">01<\/p>\n\n\n<h3 class=\"wp-block-heading\">D\u00e9finir la conversation<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Choisissez le public, le message et l'action que chaque e-mail doit soutenir.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-step is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">02<\/p>\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e9parer la s\u00e9quence<\/h3>\n\n\n<p class=\"wp-block-paragraph\">R\u00e9diger et concevoir les messages convenus avec un contexte utile et un appel \u00e0 l'action clair.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group lb-step is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb-eyebrow wp-block-paragraph\">03<\/p>\n\n\n<h3 class=\"wp-block-heading\">Tester avant d'envoyer<\/h3>\n\n\n<p class=\"wp-block-paragraph\">V\u00e9rifiez les liens, la personnalisation, la mise en page mobile et la gestion des d\u00e9sabonnements avant que le propri\u00e9taire n'approuve un envoi.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<section class=\"wp-block-group lb-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group lb-faq is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Pouvez-vous travailler avec notre plateforme de messagerie actuelle ?<\/summary>\n<p class=\"wp-block-paragraph\">Partagez la plateforme et le flux de travail dont vous avez besoin. La compatibilit\u00e9 et les exigences d'acc\u00e8s sont v\u00e9rifi\u00e9es lors de la d\u00e9finition du p\u00e9rim\u00e8tre.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Les e-mails seront-ils envoy\u00e9s automatiquement ?<\/summary>\n<p class=\"wp-block-paragraph\">Seule une automatisation explicitement configur\u00e9e et approuv\u00e9e doit envoyer en votre nom. R\u00e9diger des messages ne permet pas d'envoyer.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<div class=\"wp-block-cover lb-photo-band lb-final-cta\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/lm.infoprodz.com\/wp-content\/uploads\/2026\/11\/asa-a7521eb03864e4a6d4f1aee1.webp\" data-object-fit=\"cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group asa-container is-layout-flow wp-block-group-is-layout-flow\"><span style=\"--ls-icon-size:40px\" class=\"ls-icon wp-block-local-studio-icon\" data-icon=\"base\/chat\" aria-hidden=\"true\"><span class=\"ls-icon__svg\"><svg width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 256\" fill=\"currentColor\"><path d=\"M140,128a12,12,0,1,1-12-12A12,12,0,0,1,140,128ZM84,116a12,12,0,1,0,12,12A12,12,0,0,0,84,116Zm88,0a12,12,0,1,0,12,12A12,12,0,0,0,172,116Zm60,12A104,104,0,0,1,79.12,219.82L45.07,231.17a16,16,0,0,1-20.24-20.24l11.35-34.05A104,104,0,1,1,232,128Zm-16,0A88,88,0,1,0,51.81,172.06a8,8,0,0,1,.66,6.54L40,216,77.4,203.53a7.85,7.85,0,0,1,2.53-.42,8,8,0,0,1,4,1.08A88,88,0,0,0,216,128Z\"><\/path><\/svg>\n<\/span><\/span>\n\n<p class=\"lb-eyebrow wp-block-paragraph\">FAISONS UN PLAN<\/p>\n\n\n<h2 class=\"wp-block-heading\">Parlons du marketing par e-mail.<\/h2>\n\n\n<p class=\"lb-lead wp-block-paragraph\">Parlez-nous de votre entreprise, de vos priorit\u00e9s et du soutien que vous recherchez.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button ls-button-icon ls-button-icon--arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lm.infoprodz.com\/fr\/contact\/\">Parlons de votre entreprise<\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Est-ce le bon choix ? Vous avez une liste existante bas\u00e9e sur le consentement mais pas de plan coh\u00e9rent pour accueillir les abonn\u00e9s ou partager des mises \u00e0 jour pertinentes. Ce que le travail peut inclure Ce qu'il faut apporter \u00e0 la conversation Les frais de plateforme d'e-mail et la migration de liste sont trait\u00e9s s\u00e9par\u00e9ment. Les listes achet\u00e9es ne remplacent pas le consentement. La livraison d\u00e9pend de la configuration de l'exp\u00e9diteur [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"authority-page","meta":{"_local_studio_managed_page":"","_local_studio_hide_header":false,"_local_studio_hide_footer":false,"footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/pages\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":2,"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/pages\/46\/revisions\/208"}],"wp:attachment":[{"href":"https:\/\/lm.infoprodz.com\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}